Whisky Glenfiddich has got Ñ„ new face for 23 million pounds
Company William Grant and Sons Ltd - the owner of the most prestigious world awards and the manufacturer of one-malt Scottish whisky Glenfiddich – has recently presented in the market a new image of the known and popular brand, having declared the real war to its closest competitors. Today the company has made a revolutionary step, having invested in Glenfiddich’s advertising campaign really record sum – about 23 million pounds sterling.
Glenfiddich’s purpose is to become the first one-malt Scottish whisky which will manage to increase the annual sales over one million boxes. No doubts that the updated image and perception of a brand will help to realize these ambitions and become the groundwork of a long-term success.
In quickly developing and full of opportunities world, people, in particular those who are Glenfiddich’s target group in the age of 35 - 50 years, aspire to receive all from the life. A day or a week are too short to measure any essential changes in our life, but a year plays its role already. The same concerns Glenfiddich - quality which is reached by a long aging.